The inaugural collection from Star Trek Wines includes two “limited edition” releases: a 2016 Chateau Picard Cru Bourgeois Bordeaux for $60 and a 2017 Special Reserve United Federation of Planets Old Vine Zinfandel for $50. The former is “from an estate in the heart of the world-renowned Saint-Estèphe region in France,” featuring “an 85-percent Cabernet Sauvignon and 15-percent Merlot blend” that “spends 14 months in oak, 70% seasoned and 30% new.” The latter is a massive 14.6-percent ABV blend of 87-percent Zinfandel, 12-percent Petit Sirah, and one-percent Syrah produced in California’s Dry Creek and Russian River Valleys in Sonoma County. Both wines are produced under license from CBS Consumer Products by the company Wines That Rock, which, as the name implies, is best known for their music-themed wines from the likes of The Rolling Stonesand KISS, but has also been behind branded wines for Downton Abbey and even NPR.
But in the Star Trek collection, the Chateau Picard is the star of the show for a serendipitous reason. As Wines That Rock explains, “Fans of Star Trek: The Next Generation and the upcoming Star Trek: Picard series, which premieres in early 2020 exclusively on CBS All Access in the U.S., will recognize Chateau Picard as Jean-Luc Picard’s family vineyard in France’s La Barre region. However, Chateau Picard is also the name of an award-winning, multi-generational vineyard in the Bordeaux region of France.” As such, the brand “teamed with the actual Chateau Picard vineyard to introduce the Star Trek Chateau Picard wine.” Unlike a lot of branded wine, the coincidence makes for a pretty cool backstory.
Chateau Picard isn’t the only upcoming Star Trek-themed beverage. There is also a United Federation of Planes wine, which is a 2017 Old Vine Zinfandel made across the Dry Creek and Russian River Valleys in Sonoma County, California. This one is a blend of 87% Zinfandel, 12% Petit Sirah, and 1% Syrah. It contains strawberry, blackberry, and plum preserves with a chewy-layered mid-palate filled with hints of white peppercorn.
Star Trek: Picard, which is set 20 years after Stewart’s stint on Star Trek: Next Generation, will give new screen life to the iconic TV astronaut at CBS All Access and will be executive produced by Alex Kurtzman, who is overseeing the Trek universe for CBS Studios. The show began production in April 2019. Ahead of its recently announced 2020 premiere (though no date has been set), we’ll be keeping tabs on everything you need to know about the new show. Fans shouldn’t expect to see the same old Picard when the new series comes along. “Patrick was very clear to us in the beginning. He did not want to repeat what he had already done,” Kurtzman teased at the TCA winter press tour. “And by the way, it’s been 20-plus years, so he couldn’t possibly be that same person anymore. And so the question becomes: What has happened to him in that period of time? Have there been occurrences that force him to reckon with choices that he’s made in his life? How do you hold on to being the person everybody loved when the circumstances around you may have changed so radically? Those are the big questions that we’re asking.”
What is the next chapter in the life of Jean-Luc Picard?
That’s the question Star Trek diehards have been asking since August, when Patrick Stewart officially boarded an untitled CBS All Access series that will see him play Picard for the first time since 2002’s Star Trek: Nemesis. Little is known about the plot of the show, which has been described as an exploration of the next chapter of Picard’s life. Fans have speculated that it will find him serving as an ambassador, just as Leonard Nimoy’s Spock did in the later years of his life.
Now, Trek captain Alex Kurtzman is pulling back the curtain on the upcoming project, revealing that a cataclysmic event depicted in J.J. Abrams’ 2009 Star Trek movieimpacted Picard in a big way. In that film, written by Kurtzman and former producing partner Roberto Orci, it was revealed that Nimoy’s Spock failed to save the Romulan homeworld Romulus from a supernova several years after the events of Nemesis.